The ‘Beastie Boys’, a.k.a the adbeast awards team, had the pleasure of joining The Ad Club over the weekend to facilitate the judging of the 50th Anniversary Hatch Awards.

The weekend kicked-off with a SCVNGR Trek that had advertising creatives scouring the streets of Boston for clues that would ultimately lead them to a secret destination where they could meet the judges. We weren’t surprised by the high turnout of participants given the judges hailed from firms such as BBH, Butler, Shine, Stern & Partners and Wongdoody to name just a few.

Judging took place at the PARTNERS+simons office, where judges reviewed and voted on their favourite creatives using adbeast powered iPod touches.

Check out the photos on adbeast’s Facebook page.